We’ve all had Sprite at least once and are familiar with it.
But depending on the context, the word “sprite” can mean something completely different: pixel-art models used in video games. Every game needs dozens of sprites to come alive. And for indie developers working solo, that means creating every single pixel by hand.
A process as creative as it is exhausting.

To connect Sprite with the Gen Z, we created Sprite Sprites, a branded pixel-art stock library. From Sprite cans to Sprite cars and even Sprite cows, the pack turns the brand into a playful tool for creativity. That way, we lend a hand to new emerging ideas, while also putting a little more 
Sprite into Gen Z’s world. The project went on to earn us a Silver Pencil at D&AD New Blood 2024. One hell of a night. Worth every second.